Universita' della Svizzera Italiana

Faculty Member, Institute of Public Communication and Education (ICIeF), Faculty of Communication Sciences

Assistant Professor

About

My principal research focuses on the use of communication technologies and messaging strategies (tailoring and targeting) to improve health status, health outcomes, and facilitate behavior and social change.

I mainly use and test the Social Marketing framework and the Theory of Planned Behavior. My focus topics are physical activity and diet (for prevention and self-management of diabetes, cancer, cardiovascular disease, and overweight), but I have worked with many issues including smoking, alcohol and drug use & addiction, safety, medication compliance, stress, and self-management of several diseases including hemophilia and CHF. Recently, I have begun examining public opinion towards various health policy measures for obesity prevention which complements my focus on individual and society change.

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